…din alta perspectiva

un raport minimal ar trebui sa contina…

Let me state the obvious: every website must have goals. Some of them will be measured in a currency and others not but somehow we have to know the turn out of the effort made on the site.

Visitors will come even doing not a lot from three different sources, direct, organic and referral traffic. Once you start to work actively in traffic acquisition, campaigns like email, display, social media, SEO or PPC will be added to the equation.

What metric should you pay attention to?

Web analytics tools are full of metrics, they dizzy you with tons numbers and the amount of visits is one of the most early celebrated figures.

It is not a bad indicator but volume of traffic is a complete different animal than quality traffic. The second is the one we want to have and it is not rocket science to guess why: it converts quite a lot more.

Ok, so where can we start?

Forget about visits, forget about rank number one at search engines and start focusing in what is important for your web site: goals completed, conversion rates and revenue if conversions can be directly quantified in cents as an it clearly happens in online stores.

Conversion attribution

We now better understand the metrics we want to take a look at, but this data still must be correlated to channels bringing users and make them convert.

In the case of Google Analytics, we can create a custom report to have all these details. It’s very easy: drag and drop, name and save.

Conversion attribution: Create a Custom report

In the example above the mixture contains four metrics – visits, goal completions, goal conversion rate and revenue – and one dimension – Medium.

Once you feel more comfortable you can replace Medium by Campaign, keywords or any other depending on how deep you want to dig, but at least for now you will have a basic and necessary report ready to tell you the good and the bad of your work.

This is an example of what kind of e-commerce information you can quickly bring to the table. Just a quick glance and you can discover that, say, email campaigns are not adding to much traffic but are creating a lot of revenue. So maybe next time you have to decide where to invest more money and resources, the answer is going to be pretty easy.

Conversion attribution: Custom report

Yes, this is basic stuff but how many analytics accounts or monthly reports have you seen completely forgetting this way to look at numbers and focusing on not so relevant data?

Unfortunately quite a lot but here you have the first step of a long journey to success.



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Carefull about blind spots!

Don’t put content in your users’ blind spot

So, you’ve done your research. You know what content is important to your users. You put that information on your website and pat yourself on the back for providing useful, useable content.

But wait. Don’t congratulate yourself just yet. Because simply putting content on a page doesn’t guarantee users will find it. It could be hidden in a “content blind spot.”


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Klout allows you to analyze the social potency of participants/organizations on Twitter and more importantly tracks their influence via reach, demand, engagement, velocity and activity. It’s useful for checking the vitality of your organizations Twitter presence.

Ning lets you quickly create custom communities which you can invite members to. Communities can be kept private and are ideal for training and focus group purposes.

Social mention is a free tool which quickly allows you to listen for and track feedback on your company across multiple social networks. It doesn’t go in depth but is easy to use.

Tweetlevel (disclaimer I work for Edelman), is a simple way to grade an individual/organization by four key criteria: Influence, Popularity, Engagement, and Trust.

Twitter counter lets you track and compare stats of multiple Twitter accounts by followers and volume. It’s useful for comparing your business and benchmarking.

Tweetie 2 is the best iPhone Twitter application I’ve ever used.

Posterous is a simple publishing platform that acts as a hub for all your media and allows you to post from platforms as simple as e-mail to its recently re-designed interface which is fairly robust.

Listorious logo

Listorious is excellent for quickly finding individuals by categories and checking social graph indicators such as follower count. It’s also helpful for organizing and indexing Twitter lists in a variety of ways such as tags.

In addition to shortening URLS, is a simple way to track conversations (via Twitter) around the media your organization produces. It tracks across regions and also lists the sources of where people click from

Scout Labs is a cost effective way for your business to not only listen to what’s being said about you in a variety of channels, but allows your teams to respond. It included features such as workflows so your teams can assign tasks to members.

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social media? again?

incepem postul cu un comment:

Excellent Post! I think you hit the nail on the head with a lot of what you explained about social business planning.

Too many companies know that “Social Media” is important, but to them it is still a buzz word. Because social media is in its infancy, companies are not sure how to create execute and manage an effect social media campaign. They fail to realize that it takes a change in the way you do business. You need to devote company and employee time, money, resources, and training to have it pay off.

Delegating social roles and responsibilities, social media training, policies, investment into tools, etc..all are needed in your overall social business plan.

I think as social media matures, more and more companies will start to see the true value and what it takes to make social media successful.


Social Business Planning: Aligning Internal With External

Screen shot 2010-04-20 at 10.05.51  PM

Some small businesses start without a business plan, finding success in a breakthrough product or service early on and building upon that success organically. However, it’s inevitable that the venture will need to have a structured business plan put in place at some point if the business is expected to scale, expand and ultimately thrive. This well understood concept is the basis for what I’m informally labeling “social business planning”, yet from my experiences working across multiple organizations, the current focus remains on social media programs (the external) without putting in the appropriate social business infrastructure (the internal). Sound like theory? It’s not. Many of you reading this are probably initiating your own versions of social business planning and if you aren’t you will be.

Parallel Path Planning & Implementation

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There are several considerations to factor in while aligning your social media programs with your social business infrastructure. The first is that in today’s agile world it’s realistic that neither comes first. When I visited Dell several years ago, it was clear that the company had leapfrogged others in the social space because they were not afraid to take risks and implemented “pilot programs”. Pilot programs are small, manageable initiatives where progress can be made rapidly and leveraged as proof points while gathering data. Today, you can be assured that Dell is looking to scale and integrate social into their entire business model and this will likely be an ongoing process which requires a good deal of incremental change. But this is inevitably the next step. So in a digestible format, how does social business planning break down? I have a few thoughts:

Employee Engagement:
The program side of social media often includes initiatives where brands and companies perform outreach toward customers or engaging them in the hopes that they will advocate on behalf of the company or brand. Employee engagement is a similar model but focused on employees and it acts as an umbrella over much of the social business infrastructure. When Nokia implemented an internal forum where employees could freely complain about the company anonymously, they in essence created a form of employee engagement where they are able to gain valuable insights. Companies such as McDonalds are known for engaging employees prior to launching major branding initiatives. Specific to social media, engaging employees in semi-public environments such as Facebook is where the lines between social media and business blur. Helping employees engage each other on secure internal networks can help ensure that they socialize internally since it’s likely they already do this externally.

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I often hear from companies that they have the most personal and effective sales and customer service reps. This is followed by the fact that few of them feel comfortable leveraging social networks for the company, or that the organization has not taken steps to formalize this as a function. Before any formalization can occur, it’s worth considering that your representatives may need training just as they did in traditional channels. Providing customer service in social spaces often means that you are engaging in public and not everyone is naturally comfortable with this. Some companies have found success through their business culture—Best Buy being one of the few to succeed in modestly scaling customer service via social systems. If your organization doesn’t naturally lean toward engaging in public spaces, you’ll need to identify the people in and outside of your organization who are and have them systematically train others. I’d recommend training start with small connected groups and gradually expand through the organization. Edelman’s belt system is a good example of a training program which can work at scale, moving your employees from rudimentary to more advanced levels of social media proficiency.

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The speed at which social technology moves translates to the need for new processes to be in place. Whether it’s Motrin Moms or Dominos, it’s been well documented how real time the internet as become. A crisis can go full blown in literally minutes and hours and doesn’t take weekends off. Organizations will have to take a second look at their existing process models and find ways to streamline as a result. This may mean opening up new channels of communication between departments so information can flow freely, or removing single approval bottlenecks and replacing them with multiple sources of authority (think nodes on the network as opposed to silos). Process will have to be intentionally re-designed not replaced with chaos.

Organization Models
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Implementing a “social media center of excellence” or committee that works with core and extended teams cannot occur without there being some changes in the way your company organizes and staffs employees. Some companies such as Comcast have begun organizing around their service groups. Others have marketing playing a more prominent role. Each organization will likely organize and staff differently when it comes to integrating programs with infrastructure. Altimeter Group recently shared some of the models they are seeing emerge in this space.

Knowledge Sharing
Nodes + Clusters
My experience in the workforce has been that people don’t naturally share what they know and that even if they wanted to, IT departments have struggled with finding the silver bullet of technology that allows them to. In contrast, the external social networks allow us to share knowledge like crazy. In my estimation, platforms such as Slideshare, blogging and Wikis have actually changed how people view knowledge sharing. Instead of being rewarded for hoarding what you know, participants are rewarded with visibility and accolades. This is a complex problem for organizations and I’m not going to solve it in this post, but suffice it to say that your social media programs are less likely to be successful if you can’t even share internally.

Policies & Guidelines
Several years ago organizations instituted guidelines around blogging. Social media has evolved into much more than that since then. Real time communications and location based services signal what we are doing, when and with who. Policies need to be updated constantly and more importantly be relevant to companies who activate their workforce in social systems. Guidelines should provide employees with basic rules of conduct within the relevant social systems. At minimum, I’d recommend that your organization revisit both areas and ensure that they are still relevant and actionable.


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More specifically your corporate culture and don’t be fooled your company likely has one—every social system does. Before Zappos, Southwest Airlines was engaging customers via Twitter. They were also one of the first to launch a highly engaging and informal blog. How? They have an entrepreneurial and scrappy corporate culture which stems directly from their founder. The culture of your organization is likely going to be tied to the success of your social business planning and any initiatives that involve engaging participants authentically. Cultures can be notoriously open or closed and everything in between. Consider though that even secretive corporate cultures such as Apple benefited by opening up (in an intentional way) their ecosystem such as the App Store. I’m not an expert in transforming corporate cultures, and common sense dicates that it’s amazingly complex. But, companies such as P&G have historically experienced transformation in areas such as innovation and design. It likely takes a long time, but it’s possible and in my opinion may be needed for the best business results when it comes to “social”.

Follow The Money

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Which brings us to the conclusion. What are results? That’s fodder for further analysis. But consider the above chart from Forrester. It estimates that the highest increases in spending will be in the areas of social media and mobile technology. Why? Because attention has shifted from broadcast to networks and this trend isn’t going to reverse itself any time soon. If you accept this as a viable thesis, then making the case for investing in infrastructure or “social business planning” shouldn’t seem very far fetched. So what have I missed here? What would you include? How are you performing your own version of social business planning. I’d like to hear about it.

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Natural User Interfaces are not Natural

Gestural interaction is the new excitement in the halls of industry. Advances in the size, power, and cost of microprocessors, memory, cameras, and other sensing devices now make it possible to control by wipes and flicks, hand gestures, and body movements. A new world of interaction is here: The rulebooks and guidelines are being rewritten, or at least, such is the claim. And the new interactions even have a new marketing name: natural, as in “Natural User Interface.”


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usefull list…

  • Hits: How many requests hit the server? This is the most broad metric there is, how many requests were made to a server. This includes hits to images, scripts, files, and anything else and could come from anything, even non-humans like search spiders or applications.
  • Page views: The driver of web economics for many years, page views were simply hits to web pages. They were the backbone of web analytics for many years, and some antiquated advertising platforms still rely on them as a metric for engagement.
  • Visits: How often do people visit your site? Visits are a series of page views from a uniquely identified computer (not necessarily a person). This gives you a sense of the overall volume of activity, but could mean little if lots of people are simply visiting and leaving immediately or if one person is visiting every five minutes. Another way to see how visits can be deceiving is that 1 million visits could either be 1 person visiting a million times or 1 million users visiting and leaving immediately.
  • Unique Visitors: How many individuals visit? This gives you an overall idea of how many people you’re dealing with. One visitor can make many visits.
  • Returning Visitors: How many people come back to your site more than once? This is a beginning to get to a decent measure of engagement as it suggests that someone is getting value more than once from you. It also includes, however, those folks who came through a link to you twice or more and weren’t necessarily knowingly engaged.
  • Registered Users: Registered users is a valuable engagement metric because it includes only those people who took some step to become a user in the system. This means they made some decision to create an account, which immediately separates them from those who merely visit.
  • Customers: These are people who have completed a customer transaction with you, so are very valuable people to be aware of. They often include those registered users who decided to go the extra step and give you money.
  • Frequency: Measures how often people return to the web site.  It is calculated by dividing the total number of visits by the total number of unique visitors. It is often used to measure loyalty.
  • Time on Site: Reflects how much time people spend using your application. All else being equal, the more time they spend, the more engaged they are.
  • Daily Active Users: Reflects what percentage of your user base comes back each day. This is a key engagement metric because it signals high engagement, as it only includes registered users who visit each day (thus they are returning visitors). This is one of the key metrics used by social networks.

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Can you radically improve marketing ROI by increasing variables you test?

As I was reading a few LinkedIn discussions about multivariate testing (MVT), I began to wonder if 2010 was going to be the year of multivariate.

1,000,000 monkeys can’t be wrong

Multivariate Testing (MVT) is starting to earn a place in the pantheon of buzzwords like cloud computing, service-oriented architecture, and synergy. But is a test the same thing as an experiment? While I am not a statistician (nor did I stay at the Holiday Inn last night), working at MarketingExperiments with the analytical likes of Bob Kemper (MBA) and Arturo Silva Nava (MBA) has helped me understand the value of a disciplined approach to experimental design.


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Un post util pentruincepatorii in branding, e foarte util sa stii de unde se incepe si unde se termina un logo, watch closely

Logo Design Process and Walkthrough for Vivid Ways

Logo Design  Process and Walkthrough for Vivid Ways

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the”like” button

Announcement at F8 Developer Conference Reveals Platform Designed to Draw in Vast Data

NEW YORK ( — Launching its universal “like” button, Facebook extended its tentacles across the internet today, setting up pipes to gather user data from anywhere on the web. And now that users can add what topics, products or content they like to their Facebook profiles, the social-networking site is sitting on a data treasure chest.


Facebook CEO Mark Zuckerberg presenting at the F8 developers  conference.

Facebook CEO Mark Zuckerberg presenting at the F8 developers conference.


At the F8 developers conference today, CEO Mark Zuckerberg announced a platform that aims to connect the entire internet through the social network. With those like buttons appearing on major publisher sites directly after the announcement, users can thumbs-up individual pages with one click and publish that to Facebook. Meanwhile, that Like is stored for later.

“[Zuckerberg] is using the like button as the glue to link Facebook to everything else and understand his users much more,” said Shiv Singh, Razorfish’s global social media lead. “It’s a data goldmine.”

Facebook’s new tools, including the like button, activity feeds for other Facebook users and recommendation engines, are designed to embed Facebook functionality on outside websites. With like buttons on 75 sites, including publishers such as CNN and the New York Times, from day one, Facebook expects to serve more than 1 billion buttons in the first 24 hours. Once a user likes a page, the publisher gets a link on the user’s page, and means to later publish to that user’s newsfeed.

Facebook made no specific ad announcement today, but the affinity data for the site’s more than 400 million users already has agency types salivating. A Facebook spokeswoman said its policy about developers or publishers targeting ads on their own sites has not changed with the new policies. Facebook will allow developers to apply user data to target ads on their own sites, but not elsewhere. Even though sites can’t share data, Facebook will be sitting on the mother lode.

New giant
“Facebook potentially could power an all-knowing behavioral-targeting platform the likes of which we’ve never seen before,” said Ian Schafer, CEO of Deep Focus.

Short term, the platform could mean more time spent on publisher sites and traffic from Facebook. Mr. Zuckerberg also hailed the “open social graph” as a way to create personalized web experiences where publishers will be able to tailor content to a user based on his or her like history.

With one launch partner, Pandora, a new user to the music site can automatically be served a playlist of bands he or she has liked elsewhere on the web. Then, once that user visits a concert site, band preferences are ported over from Pandora to tell that user when favorite bands will be playing nearby. Users who don’t want this level of personalization can adjust privacy settings within their accounts.

But how expansive is access to that data? While it’ll feed recommendation engines to serve users relevant content, its implications on ad targeting even within publisher sites are still unclear.

According to a blog post from Bret Taylor, co-founder of social-sharing startup FriendFeed that Facebook acquired last year, publishers will also get analytics from Facebook’s insights product. Though one launch site, USA Networks, which started with embedding the like button, the recommendation engine and activity feed, is not yet looking at Facebook for ad targeting. Its main focus for now is turning fans into ambassadors for its shows.

Competing with Google
“This is about is getting our brands and our shows in the communication flow,” said Jesse Redniss, VP-digital for USA Networks. “It doesn’t have to drive back to our core property; we want to push our brand out.” So far, access to Facebook’s trove of data will include top-line psychographic information that will help serve relevant content to users. Beyond that, implications for ad targeting are not clear. “For us, we are not going to start data mining that information,” he added. “We are more interested in user habits today.”

Facebook also launched a documents product with Microsoft: It’s the web version of Microsoft’s Office suite, designed to share and collaborate online. The site appears to be coming head-to-head with Google Docs.

“Google just found its nemesis,” added Mr. Schafer. “Instead of targeting people based on their click behavior or search behavior, it’s targeting based on their relationship to people and to brands and content.” And with relationship targeting instead of just contextual targeting, Mr. Schafer anticipates higher ad rates for publishers.

“They’re both after the same behavioral information,” he said. “Google has tried to capture information on social graph through Orkut [Google’s social network] and Buzz [its Twitter-like service], but they just can’t do it the way that Facebook does.”

Targeting against likes will presumably be available from the get-go on, since the site already lets advertisers serve ads to users with specific interests or profile settings. Plus, with likes happening in real time vs. user profiles that often are years out of date, advertisers will get more current data. User endorsement coming in from outside the Facebook ecosystem will also prove valuable for brands and publishers.

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colectia google primavara vara(

The Top 15 Google Products for People Who Build Websites

April 17th, 2010 by Jacob Gube | 52 Comments | Stumble It! Delicious

The Top 15 Google Products for People Who Build Websites

Google’s strategy of empowering site developers and owners with free and valuable tools has proven to be effective in garnering a fair bit of geek love for the company. But this affinity to Google by technology enthusiasts is not without warrant—they really do make excellent products that can be instrumental in building, maintaining, and improving websites. What’s more, they’re all usually free.

Check out some of the best Google products for developing, analyzing, maintaining and tinkering with websites.

1. Google Chrome Developer Tools

Google Chrome Developer Tools

Most developers know the advantages and convenience of testing and debugging in a web browser. It’s this fact that has led to the popularity of browser add-ons such as Firebug and Web Developer Toolbar.

Google Chrome, the latest major entry in the web browser market, has a robust, capable, intuitive, and downright helpful suite of tools geared for developers comparable to—and some might even argue, better than— web development tools such as Firebug. It includes a web page inspector for studying the DOM, a JavaScript console and tab for stack-tracing, debugging, setting breakpoints, and testing scripts, timeline-profiling (akin to YSlow!) of assets being downloaded in a web page for performance tuning, and more.

For Google Chrome users: access the Developer Tools by clicking on the Page icon and then going to Developer > Developer Tools (or pressing Ctrl/Cmd+Shift +I).

2. Webmaster Tools

Webmaster Tools

Though you might balk at the choice of name for this Google product (“Webmaster” is so mid-90’s), you won’t contest the usefulness of Google’s Webmaster Tools. The web-based application, once set up, provides you with plenty of information that can help you maintain and improve your website. It has a Diagnostics set of tools for identifying malware on your site and finding spider-crawl errors. Under the Diagnostics set, Webmaster Tools has an HTML Suggestions page that highlights how you can improve your site’s mark-up.

It additionally lets you discover your most popular web page by way of showing you the number of external links that point to it. It can even point out broken links on your website (see a tutorial on how to do this with Webmaster Tools). All that—and much more— makes the five minutes that this free Google service might take the average site owner to set up, more than worth the time.

3. Google Web Toolkit

Google  Web Toolkit

Google Web Toolkit is a development framework for web application developers. The framework streamlines the process of making high-performance and well-tuned web apps by giving developers a solid foundation to build their app on, sidestepping issues such as browser quirks and having to write common web functionalities (such as an authentication system).

Couple all that with the fact that GWT tightly integrates with the company’s other products such as Google AdWords, FeedBurner, and Google Ajax Libraries, and you’ve got yourself a great framework (especially if you are already a Java developer).

Get up and running quickly with GWT by reading Google’s tutorial doc.

4. Google Code Search

Google Code Search

Can’t seem to figure out how to get that stubborn login feature to work? Want to see how other developers tackle the feature you’re working on? For designers, it’s easy to find inspiration by viewing one of the many design gallery sites out there. But for developers, its slim pickings, even though our work is also creative and does need some inspiring ideas sometimes.

Google Code Search crawls and indexes publicly available sample code that developers and programmers can search and study. It has a robust search syntax that permits regular expressions in case you already know what you’re looking for. Not comfortable with search syntax? Their advanced code search has a simple user interface that will let you run highly specific search queries.

5. Page Speed

Page Speed

With Google search now factoring in a website’s loading time in an effort to improve user experience, it’s now more essential than ever to analyze your site for places where you can trim the fat and expose issues that you can fix to speed it up.

Page Speed is an open source Firebug browser add-on that helps you evaluate the performance of your web pages. Factors assessed by the add-on are based off Google’s Web Performance Best Practices, spearheaded by highly respected ex-Yahoo! Chief Performance and current Google executive, Steve Souders.

6. Browser Size

Browser Size

Though the applicability of the “above the fold” concept—a principle carried over from print design— in web design is highly debated, it’s still not a bad idea to see how your web page renders when first loading, in various web browser sizes.

Browser Size is a handy web-based tool for visualizing how web pages look on popular browser viewport sizes by overlaying boundaries and contours of visible areas on top of your chosen web page. This Google product is great for times when you want to see if important page elements are visible without scrolling.

7. Google Ajax Libraries API

Google Ajax Libraries API

Most websites take advantage of using JavaScript frameworks such as jQuery and MooTools for creating Ajax-enabled web apps. But serving these libraries can give your web server a beating, especially if your website generates a lot of unprimed cache site traffic.

Google Ajax Libraries API is a way of serving popular JavaScript libraries (there are currently 10 popular libraries being offered up) to your site visitors, giving you the chance to offload the burden to Google’s highly capable infrastructure.

Using the Google Ajax Libraries API is advantageous for many reasons, including the reduction of web server bandwidth and resource consumption and a higher chance that your site visitors will hit your web pages with a primed cache because they might have visited another site that uses Google Ajax Libraries previously, producing faster page response times and enhancing their experience.

8. Google Website Optimizer

Google Website Optimizer

Out of the list of concerns of web designers and developers, web page usability is on top. Google Website Optimizer helps you tease out issues with your web page design by allowing you to construct two or more web pages and comparing them side by side, in a process known as split testing (or A/B testing). Test your ideas and experiments with different web layouts easily with Website Optimizer.

9. Sites


Need to get up a website quickly? Sites—as you might have intuited by its name—is a Google product that gives you the ability to easily create your own site. Its tight integration with other Google products enables you to quickly post YouTube videos, slideshows, Gmail calendars, Gear gadgets, Google Docs spreadsheets, and other content types in your Site.

You can keep your Site private if you want, and in that case, it can become your very own personal web-based documentation tool.

10. Speed Tracer

Speed Tracer

Speed Tracer is a tool with a singular (but important) purpose: to help you, the developer, identify issues with your web application by presenting you with a visual breakdown of how your web app is rendering on web pages. Not sure how this is useful? Read about some use case scenarios.

11. Project Hosting

Project Hosting

Project Hosting is part of Google Code that gives open source developers a place to host their projects. For people not maintaining projects, Project Hosting becomes a repository of open source projects, giving you the ability to find open source project files that you can integrate into your site.

12. Google App Engine

Google App Engine

Google App Engine lets you run your web apps on the company’s infrastructure. What this ultimately translates to is that you can save your dough without sacrificing uptime and server resources. You can still use your web app on your own domain, but if you’re really that strapped for cash, you can use their free domain as well (

To get your feet wet quickly, Google devised a practical tutorial on using Google App Engine to build a guest book. Want to see what the Google App Engine can do? Rummage through the Applications Gallery.

13. Google Chart Tools

Google Chart Tools

Raw data and numbers presented in tabular form are boring, and can also be more difficult to grok and gain information from. Google Chart Tools allows its users to add charts, graphs and other data visualization types for embedding on web pages.

Google Chart Tools can have interactivity features that lets your users interface with the charts you present them, such as hovering over data points to reveal more information about them, as well as animation options to captivate your audience.

14. Closure Tools

Closure Tools

JavaScript closure is a good thing when understood and used properly. But the accidental use or misuse of closures can lead to memory leaks and poorly optimized code.

The Closure Tools is a development suite currently in Google Labs that consists of (at the moment) three tools: Closure Compiler, which is a JavaScript optimizer, the Closure Library, which is a JavaScript library for Ajax application development, and Closure Templates for creating dynamically generated HTML.

The Closure Tools speeds up high-performance web application and website development and can test existing JavaScripts for closure issues.

15.  Google Analytics

Google Analytics

Google Analytics gives you relevant and useful statistics about how your website is performing in terms of site traffic. GA is a robust and powerful tool, enabling you to create custom reports, study various stats such as where visitors are coming from, what browsers they use, what their Internet connection speeds are, and more—all of which can give you a clear picture of your site’s audience.

This Google product also helps you in cutting down your server resources if you choose it over server-side software (which can be pretty taxing on your server when running and logging persistently). (Learn more about Google Analytics’ more advanced utility through this tutorial.)

Other Google Products

Here are other great Google products to check out.


This Google product is similar to Greasemonkey in that it extends the user’s ability to use web applications by giving them additional functionality through their web browser.

Chrome Experiments

Chrome Experiments is a gallery of user-submitted experiments showing what the latest open web technology standards (HTML, JavaScript, CSS) can do. It’s a great place to see some innovative work.

Google AJAX Feed

Using only JavaScript, Google AJAX Feed allows you to grab RSS feeds from websites to use for mash-up’s, such as, for example, displaying a sidebar widget of the latest new posts of multiple sites.

Google AJAX Language

With websites having a worldwide audience, Google AJAX Language enables developers and site owners to easily provide their readers a convenient way of translating page content into another spoken language.

The Go Programming Language

Go is a compiled software programming language that focuses on speed and performance.

Google Fusion Tables

Fusion Tables is a way to discover public datasets, as well as store your own on Google’s infrastructures.


Managing, creating and infusing site RSS feeds with more features is just so much easier with Google FeedBurner.

What Google products do you use to build and run websites, and why?

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